Is Diet Mountain Dew Being Discontinued? The Truth Uncovered
Is Diet Mountain Dew Being Discontinued? The Truth Uncovered
Is Diet Mountain Dew Being Discontinued? Rumors have been swirling about the potential discontinuation of Diet Mountain Dew, leaving fans wondering if their beloved beverage is on its way out. While PepsiCo has not officially confirmed plans to discontinue Diet Mountain Dew, there are several factors that suggest the product may be nearing its end.
In recent years, Diet Mountain Dew has seen a decline in sales as consumers opt for healthier alternatives or other flavored drinks. According to Beverage Digest, Diet Mountain Dew's market share has dropped from 1.9% in 2016 to 1.2% in 2022.
| Year | Market Share |
|---|---|
| 2016 | 1.9% |
| 2017 | 1.7% |
| 2018 | 1.5% |
| 2019 | 1.4% |
| 2020 | 1.3% |
| 2021 | 1.2% |
| 2022 | 1.2% |
To address this decline, PepsiCo has introduced several new products in the Mountain Dew line, including Mountain Dew Zero Sugar, which was launched in 2020. Mountain Dew Zero Sugar has been a success, with sales increasing steadily since its introduction.
| Year | Sales |
|---|---|
| 2020 | $500 million |
| 2021 | $750 million |
| 2022 | $1 billion |
Success Stories
- Increased Sales: Mountain Dew Zero Sugar has seen a steady increase in sales since its launch, with revenue topping $1 billion in 2022.
- Positive Consumer Response: Consumers have given Mountain Dew Zero Sugar positive reviews, praising its taste and low-calorie content.
- Market Share Gain: Mountain Dew Zero Sugar has helped PepsiCo gain market share in the sugar-free soda category.
While PepsiCo has not confirmed the discontinuation of Diet Mountain Dew, the decline in sales and the success of Mountain Dew Zero Sugar suggest that the product may be nearing its end. Consumers who enjoy Diet Mountain Dew should be prepared for the possibility that it may no longer be available in the future.
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